SUSAN MILLER LAUNCHES SALES AGENCY

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SUSAN MILLER, FOUNDER

SUSAN MILLER COUTURE CONSULTANCY

Can you tell us about your new representation AGENCY, Susan Miller Couture Consultancy?
After 37 years in New York fashion, specializing in evening and bridal, I relocated to the Midwest to launch my sales agency. My focus is on representing European brands aiming to expand their presence in the U.S. and internationally.

What inspired you to establish aN AGENCY focused on bridal and eveningwear clients?
Having exhibited at international trade shows, I was inspired by the incredible artistry I encountered. I wanted to create a platform that connects visionary designers with discerning buyers globally.

What gap in the market did you notice that prompted you to create this AGENCY?
Many exceptional European brands lack the recognition they deserve from U.S. and international buyers. My goal is to spotlight these brands and help them gain traction in key markets.

What types of designers or brands are you representing?
I represent Sassi Holford and Eliza Jane Howell, two British ateliers known for timeless modernity, exceptional craftsmanship, and global appeal.I am absolutely thrilled to announce that I am now representing Le Spose di Gio, the iconic Italian bridal brand that started in 1975.   Known for their minimalist designs, luxurious fabrics, and impeccable quality that comes with a collection produced entirely in Italy, I look forward to bringing their artistry to the forefront of bridal fashion.

What do you look for in a designer or brand?
A unique identity, sustainability, and strong collaborative relationships. I value brands that resonate with my sophisticated client base and align with values that prioritize people and the planet.

What unique value does your AGENCY bring to the industry?
I offer deep industry experience, strong retail relationships, and integrity. I serve as a strategic partner, providing tailored sales strategies, promotional support, and market insights.

Can you share an example of how you’ve supported a brand?
I launched the Eliza Jane Howell Spring 2025 evening collection in the U.S. at the Designers at Essex House show, which was a resounding success.

How have your experiences shaped your perspective on the industry?
My time in the industry taught me the importance of balancing artistry and commerciality while fostering lasting retailer relationships.

What trends have you seen evolve in bridal and eveningwear?
Social media has transformed the industry, accelerating trends and connecting designers with consumers. Retailers now balance originality and commercial appeal to stay competitive.

What are bridal retailers prioritizing today?
Retailers value brand continuity, exclusivity, and exceptional customer service. They’re also adapting to social media-driven trends with unique shopping experiences and VIP services.

How has sustainability and inclusivity influenced the industry?
Sustainability is now a key focus, with brands like Sassi Holford championing eco-friendly practices. Inclusivity is also critical, ensuring every bride feels confident and beautiful.

What is the biggest challenge for designers breaking into the U.S. bridal market?
Continuity is essentiaL. Designers must consistently show collections to establish themselves as industry players.

How do you advise designers to stand out?
Originality, authenticity, and on-time production are crucial. Sticking to a brand’s core identity is key to success.

What excites you most about the bridal industry?
I love the joy of presenting new collections and seeing their impact on brides’ special days. The industry’s creativity and evolution keep me inspired.

Can you share a memorable moment from your career?
I’m deeply grateful for the support of the amazing retailers I’ve worked with. Every market season brings rewarding moments and lasting relationships.

To contact Susan Miller, please email:    susanmillercoutureconsultancy@gmail.com