LOVE STORIES TV ACQUIRED BY DAVID’S BRIDAL

David's announced the launch of Pearl Media Network and the acquisition of Love Stories TV (now, Love Stories by David's).

With the acquisition, Love Stories TV founder and CEO, Rachel Silver, will become the General Manager of Media for David's and Chief Product Officer for Pearl Media Network. Under Pearl Media Network, David's will be building upon Love Stories TV's content across social media platforms, YouTube, and its podcast network, as well as streaming TV (including Roku, Tubi, Vizio, Sling and others) as well as developing breakthrough content and advertising offerings from social, web, streaming TV, and in-store. Silver will be focused on amping up David's social content strategy, reaching new and targeted audiences with industry-first content and advertiser offerings.

Founded in 2016 by Rachel Silver, Love Stories TV has built a following of over 8M social followers, a wedding content library featuring more than 30K videos and has launched the wedding industry's first podcast network and streaming TV presence. Love Stories TV continues to build an enthusiastic audience about all weddings, making the acquisition a prime advertising vehicle for David's to connect with brides and future brides.

“I am so proud of the impact Love Stories TV has made on the wedding industry over the past eight years, specifically how we've helped wedding videographers and pros build their businesses by giving them a platform to celebrate their talents and helping them connect with their ideal customers," added Rachel Silver. "Now, as part of the David's Bridal team, we're looking forward to a new chapter focused on delivering inspiring, impactful and highly curated content for advertisers to authentically reach David's core customers while continuing to develop new products to support SMBs across the wedding industry."

To hear more from Rachel Silver & HER COLLEaGUES about Pearl Media Network and its offerings for brands and vendors, you can watch and listen to the latest episode of Love Stories Radio on Spotify and listen on Apple Podcasts and Amazon Music.