1) Has Justin Alexander and Justin Alexander Signature always focused on size inclusivity?
Yes, the Justin Alexander Group has always focused on size inclusivity and we were one of the first bridal companies to no longer upcharge for plus-size styles. We want all brides to have an amazing wedding dress shopping experience, and not upcharging brides is the best way to do that.
2) How has it changed since you initially introduced it?
From a marketing perspective, brides today want to see their dream dress modeled on someone that looks like them. Seeing as the average women’s dress size in the United States is 14-16, we are committed to shooting our most loved styles in a range of sizes from straight to plus.
Additionally, we post size-inclusive content across our social media pages, website and encourage retailers to do the same in an effort to create an inclusive environment for all brides.
3) When did retailers realize they needed to stock plus size samples?
Over the past few years, our amazing sales and product team have spent time educating retailers regarding the importance of carrying plus size styles in their stores.
4) What percentage of retailers carry plus size samples now?
75% of our retailers worldwide currently carry plus size samples.
5) How does it make a difference when a woman walks in and can try on a wedding dress sample that she can be zipped into?
Having a magical wedding dress shopping experience is of utmost importance to the Justin Alexander Group. When a bride-to-be walks into a bridal boutique and can successfully try on a wedding dress in her size, the experience becomes magical, unforgettable and exactly what a bride-to-be deserves to feel.
