COUNTDOWN TO THE COLLECTIONS: SAREH NOURI ON HER NEW COLLECTION, SECOND FLAGSHIP & MORE
Designer Sareh Nouri
Can you share your inspiration or influences you will be working on for the upcoming April market?
For the upcoming April collection, I am inspired by the timeless beauty of ancient civilizations, reimagined for the modern bride. Drawing from the elegance of historical eras, this collection will feature architectural draping, intricate handwork, and beautiful textures.
We are focusing on luxurious, high-end fabrics, including Italian novelty textiles, that capture the ancient beauty, blending historical influence with contemporary looks. This season expect sculptural silhouettes, ethereal layers, and romantic details that bring to mind a sense of regalness while remaining effortless and classic. I love having clean and novelty fabrics mixed together. The contrast between clean, structured fabrics and novelty, textured materials creates a perfect balance—allowing the gowns to feel both modern and timeless.
This collection is about showcasing the artistry of the past while creating something fresh and forward-thinking for our brides. We can't wait to unveil this at bridal fashion week this April!
Describe who your bride is and what they to wear today?
My bride is a woman of grace, sophistication, and effortless elegance. She is drawn to classic, timeless designs but also has a deep appreciation for fashion-forward details. My bride doesn’t chase trends—instead, she looks for a gown that feels eternal, regal, and refined, one that will make a powerful statement.
Today’s Sareh Nouri bride wants to feel like royalty, with silhouettes that are modern, made in the most luxurious fabricS. She gravitates toward clean lines, architectural draping, and couture-level craftsmanship, but she also loves novelty textures and intricate details. Whether it's a grand ball gown, an impeccably tailored column dress, or a romantic lace gown, my bride embraces an understated look —regal, yet completely wearable.
My bride sees herself walking down the aisle with confidence, knowing her gown is a true reflection of her elegance, taste, and love for timeless fashion.
What exciting updates or upcoming milestones can we expect from your brand?
We have an exciting milestone ahead at Sareh Nouri—I am thrilled to announce the opening of my second flagship in Chevy Chase, Maryland (DC Metro area)—my hometown!
Flagship Store in Chevy Chase, Maryland