1) How long have you worked for Yumi Katsura North America?
I have worked for Yumi Katsura International for twelve years and Yumi Katsura North America for eight of them. First as a consultant and later as creative director and designer.
2) What were you doing before that?
I spearheaded a consultancy firm - DLPR for international couture designers wanting to enter the USA market - advising them on everything from design and branding to sales and marketing, strategic alliances and licensing and everything in between. We were also instrumental in collaborating with Kirstie Kelly and Disney Consumer Products to create the first ever princess themed bridal collection for Disney's Fairy Tale Weddings. I began my career in the world of bridal in 1998 when I served as the CEO of Ethiopian Designer house - Manale. Prior to that, I was Head of Media Relations for the billion dollar trailblazing British cosmetics brand - The Body Shop.
3) What is the legacy of Yumi Katsura?
Yumi Katsura was the first designer to bring the White/Western wedding gown and wedding aesthetic to the Japanese market. When she launched her brand in the early 60s, the wedding dress market in Japan was close to nonexistent. Traditional Shinto ceremonies, in which brides wear white kimonos called shiromuku, were still very much the norm and it wasn’t until the 1990s that Western “white weddings” became the new ideal - thanks to Yumi!
She is referred to as the "Pioneer of The Bridal Industry" in Japan, Katsura has spent over half a century popularizing Western-style nuptials in her home country. With stores all over the world, she’s now a fixture on Paris’ haute couture runways, the only bridal designer and the first Asian member of the Haute Couture of Camera Nazionale Della Moda Italiana; and the only one to dress a Pope. On Easter Sunday 1993, Pope John Paul II wore a golden vestment created by Yumi. There are several other notable trailblazing accomplishments; however, at present she has been focused on a mission to save the art of the kimono, and now much of the brands haute couture collections center on traditional Japanese techniques like yuzen (silk dyeing). She believes that at this stage in here career (nearly 60 years) as a Japanese designer, she is devoted to incorporating kimono and Japanese motifs and cultural identity into everyday fashion as part of her legacy.
4) Please describe the techniques she is known for?
Origami cuts, fishermans knots on laces, hand cut silk flower embellishments and Yuzen silk fabric dyeing which is one of Japan's best-known traditional dyeing processes which is capable of achieving color effects of astonishing subtlety and complexity, and is used to produce the finest and most prized of all kimono fabrics. The Yuzen process is quite intensive and consists of over 20 steps including design, drawing, gluing, dyeing and decorating.