Galia: As a mother and a business owner, I couldn’t be more proud and happy with this arrangement. I am able to spend time with my children, and I get to have 2 extremely talented CEO’s who I trust, and have their best interests at heart for the brand, and that’s a fact.
Osnat: Knowing that we are running something so successful and big together, being a result of mutual effort, gives me great satisfaction.
Idan: I think being able to experience these enormous peaks and highlights together is one of my favorite things about working together. For example when we announced to be part of the Fédération de la Haute Couture it was a shared experience that we all got to live together. The most tremendous thing is that we bring the family atmosphere to the company and all the employees feel like one big family.
What is the most challenging part about working together?
Galia: Fashion is not an easy business, it brings a lot of stress, expectations and tension. Things sometimes get heated, and it’s normal and natural in our field of work. But luckily we’ve been working together for so long and have learned to separate work from our personal life.
Osnat: Probably being able to put aside work and concentrate on being a family. When something major happens at the office and we get together for a birthday celebration that same day or for a family dinner we naturally gravitate towards talking about it and, well, basically working. Learning to know when it’s time to be a family and not co-workers is a work in progress but we’ve definitely become much better at it over the years.
Idan: I think for me the biggest challenge has always been about finding the balance between work and personal life. Do I call my mom Galia at work or Mom? Do we bring up family things during a meeting? Just stuff like this. Today, I can say that part of the core values of our brand and what characterizes us, is the domestic feeling we have here. All our employees feel connected to the brand like they’re part of the family and this is something we take pride in and that couldn't have happened unless we brought in this type of mindset.
What inspires each of you?
Galia: Women inspire me. Their ambition, intelligence and power to conquer the world, while remaining elegant and divine. We are mothers, wifes, friends, business women and we manage to do it all so gracefully. They are my inspiration, and they are what I have in mind when I design.
Osnat: I get inspired by things that move me and drive me to think. It can be art, traveling, music, people and basically anything that brings out an emotion for me. I find that innovative concepts and ideas also inspire me significantly.
Idan: Being the geek that I am, I find a lot of inspiration in Lego, toys, and even children’s books. It helps me tap into my inner child who is not afraid to take risks and see the world in a clean, exciting way. I also feel very inspired by the ocean. The sense of adventure and endless limits is refreshing and always brings me to a clear state of mind. And of course, I try to always stay up to date and generate new ideas by following closely what’s going on in our industry. I’m a huge BOF fan.
How have you pivoted or change course in anyway during the pandemic and this current environment?