The Bridal Council Partners with Pullquest to Introduce Unified Virtual Showroom Platform for NY Luxury Bridal Fashion Week

The Bridal Council announced today that its’ designers have come together to form a unified sales and media platform on Pullquest.net for NY Luxury Bridal Fashion Week in October, 2020. The new site will serve as a centralized virtual platform to feature the designers’ new collections, allow retailers to place wholesale orders via the site, supply press materials to the media and allow stylists to pull items online.

“We wanted to simplify the virtual showroom experience for our retailers and the media. Working with Pullquest, we have created an easy to use site that seamlessly allows the retailers/editors to view designers’ collection images and videos, feature gowns via 360 product photos to show all details, place orders and “chat” directly with the designer’s Sales Director, and select styles for editorial coverage via the brand’s PR representatives. said Michele Iacovelli, the Executive Director of The Bridal Council.

Users can view, sort and select gowns by silhouette ( A-line, fit & flare, ballgowns, etc.), and fabrications (lace, satin, organza, etc.), giving the buyer/editor access to hundreds of styles with a click of their mouse” said Rachel Leonard, Editorial Director of The Bridal Council.

The Bridal Council’s designers were among the first fashion sectors to adapt to the usage of digital platforms to present their collections in March, 2020 as the pandemic began to take hold in the U.S.

The Bridal Council formed a technology committee who interviewed a group of technology providers to help the designers create their platform. The designers selected LA based Pullquest to form a strategic partnership. Pullquest, founded by Natalie Meyer and Pavel Presniakov in 2018 is a one of a kind brand discovery platform for fashion professionals and the preferred online solution used by leading celebrity and fashion stylists for booking clothes and accessories for their editorial assignments ranging from magazine photo sessions to Red Carpet appearances. Pullquest added its virtual wholesale showroom technology in March of 2020 to meet the needs of the changes in the marketplace.

“We are delighted to align with the designer members of the The Bridal Council to bring our technology to the bridal industry and modernize the order taking process and help buyers, editors and stylists streamline the search and booking process”, said Natalie Meyer, founder of Pullquest.

The Bridal hub will go live on October 5, 2020 and collections will remain live on the site allowing retailers to place re-orders for a period of six months. The Bridal Council X Pullquest site will have a global database of the finest bridal salons worldwide and 1000 plus members of the media, influencers and stylists.