Lee: The truth is that we both grew up in the same neighborhood in the city of Herzliya, in Israel, and we even went to preschool together. Then, 14 years ago, our relationship renewed and we have been together ever since.
BC: How did you decide to collaborate professionally?
Lee: Omer comes from a completely different business background. He worked with his father from a pretty young age and was involved in some really big operations, mostly in finance and real estate. I had studied fashion design and started a small business in my parents' house that initially offered mostly evening dresses.
Omer: As soon as I recognized the potential in Lee’s business and her amazing talent, I started helping her more and more until I just got sucked into it.
BC: How have your roles in the company evolved over the years?
Lee: At first, I did almost everything on my own but I also had some help from my mother, who had experience in fashion. Now that we have a great team working with us I’m much more focused on creative.
Omer: From the moment I joined the business, I have been trying to take on as much as possible, at first alone and later with the help of the team we built. Now I am mostly in charge of the company’s business development, finance division, marketing, and overseas sales. That means Lee can deal with designing new collections and meeting clients, mainly at the flagship stores in Israel and New York.
BC: It is possible to keep the professional and personal aspects of your partnership separate?
Omer: Actually, although we are in the same location, each of us has our own tasks and we mostly work from separate spaces.