Belle Fleur Announces Campaign to Support Healthcare Heroes

This morning, Belle Fleur announced a thoughtful campaign to support healthcare workers on the front line of the COVID-19 crisis. With every purchase of a Belle Fleur gift card, the company will send a custom bouquet to a healthcare worker in appreciation of their hard work in the fight to save lives.

From Meredith Waga-Perez of Belle Fleur:

“Last week we offered a delivery service of virtual bouquets; this sweet, simple idea went viral and we fulfilled hundreds of orders. Photos of our pretty bouquets were emailed with the kindest messages to family members, colleagues, neighbors, teachers, lovers and friends. We sent virtual Anemones to Milan, Sweet Peas to Boise, Ranunculus to Montreal and Peonies to Martha’s Vineyard. Our window into these moving and heartfelt private moments proved to me that love and human connection is the silver lining of this painful period. 

I have brainstormed, once again, with my 15 year old daughter, Eva; she’s now my CIO (Chief Ideas Officer), and we came up with another mindful activation. After watching a week’s worth of news reports, it’s quite evident to the world that we would be in far worse shape if it weren’t for the nurses, doctors and healthcare workers who have shown sacrifice and an unwavering commitment to saving lives - they are the Superheros of 2020. We decided to run a campaign that will reward these real-life angels. 

While we remain in quarantine and our business is temporarily shuttered, we will compile a list of amazing individuals we would like to honor in this way. You can participate with us in this mission by generously purchasing a gift certificate from our website which we will fulfill with the delivery of a beautiful bouquet once we are back at our design tables.  We will contact you via email once we receive your online order and you can let us know if you have someone at a NYC hospital or other healthcare facility whom you would like to gift, or we can send it on your behalf to a Superhero we have found.  

Your personalized message of gratitude will serve two essential purposes: supporting our small business and also spreading love and appreciation to those who truly deserve it. We view ourselves as more than a design studio of floral enthusiasts, but rather as the conduit for the love, friendship and gratitude that fills your hearts. We are forever grateful for your participation.”

Support our healthcare heroes and purchase a gift card here.