Technology Option to Support Virtual Bridal Market with ORDRE
Michele Iacovelli
The Bridal Council is sharing Virtual Showroom technology to support designers and retailers as a solution for this season’s New York Bridal Fashion Week. This will allow designers to share their collections with retailers & automate the order process. ORDRE’s virtual showroom technology is widely used by respected fashion designers including Alexander McQueen, , Gucci, Michael Kors and more.
Key benefits for designers:
360° view images, virtual reality & video allow collections to be viewed online
Facilitates online orders from retailers when travel is not possible
Enhances the order taking process in the physical showroom for future markets
Grants access to the ORDRE Retail Network to grow wholesale networks
Insightful data analytics on retailer engagement & sales
Dedicated ORDRE Manager to support seasonal campaigns & retailer outreach
ORDRE’s comprehensive strategy includes ORB360˚ technology, which provides an interactive 360˚ product view with zoom functionality. ORB360˚ technology allows for seamless integration across e-commerce platforms. ORB360˚ service centers are based in the main hubs of London, Paris, Milan, New York and Melbourne.
Bridal Council Members simply need to upload images of their collection.