Kendra Scott Expands Categories, Debuts Home Goods
AS ORIGINALLY REPORTED BY LORELEI MARFIL FOR WWD
Scott said that this was a key step for her company toward its vision of an all- encompassing lifestyle brand.
LONDON — Kendra Scott is debuting a home collection, with a range of candles set to appear on March 28, WWD has learned.
Launched in 2002 by Kendra Scott, the brand is known for its line of cus- tomizable jewelry. It is stocked in stores including Neiman Marcus, Nordstrom, Bloomingdale’s, Selfridges and more than 600 boutiques globally.
Scott said that the candles launch is a key step for her company toward its vision of an all-encompassing lifestyle brand. She said the approach to creating the candles was similar to jewelry design, adding that creating a fragrance was all about inspiration and collaboration. She worked with fragrance expert Ann Gottlieb.
For her first foray into home fragrance, Scott took cues from her favorite gem- stones. “I have always believed that what you place in your home is just as important as what you wear,” she said.
Scott first started working with home accessories when she designed retail spaces. “It was important to me that our stores not only look beautiful, but that they feel warm and welcoming for our customers,” she said. “My decorating pro- cess is similar to my design process — with special consideration of how textures, colors and silhouettes work together — so to me, home accessories are a natural extension for the Kendra Scott brand. I can’t wait to expand on this category, introducing even more home decor from a jewelry designer’s perspective.”
The Austin-based jewelry company has named its collection the Kendra Scott Candle Collection and the range includes four soy wax candles that reference Scott’s favorite gemstones. KS Signature contains notes of lily and blonde woods while Rose Quartz features a light blend of wild peony and rose petals with vanilla and raspberry nectar. Malachite contains a woodsy green ivy with notes of frankin- cense and warm amber and Amethyst is a blend of blackberry, lilac blossoms and sandalwood.
“It’s all about creating a space that reflects your personality and mood,” said Scott. “Just as you choose a bold, bright gemstone like turquoise or a more under- stated neutral metal piece to express yourself, the scent you choose for your home says something about who you are, and who you want to be.”
The candles are available at the brand’s stores and on its web site. Scott has teamed with the Leukemia and Lym- phoma Society with proceeds of the candles to benefit their “Random Act of Light” program. The candles will be available in a special filigree design for the KS Signature scent. The price range is $25 for a 3-oz. votive, $65 for an 8-oz. tumbler and $70 for a 3-oz. votive gift set of three.
While Scott declined to disclose sales projections, she said that business has been strong. “With our eyes on strength- ening our national presence and spread- ing into international markets, this is also a crucial time for us to engage the same customers that have followed our brand from the early days,” said Scott.