10 Questions with Viktor & Rolf

1) YOU MADE A BRIDAL COLLECTION IN THE PAST THAT WAS WONDERFUL, WHAT INSPIRED THAT AND IS THE REASON FOR THE NEW COLLECTION? 

BRIDAL HAS ALWAYS BEEN A RED THREAD WITHIN OUR COLLECTIONS. WE HAVE ALWAYS BEEN FASCINATED WITH BRIDAL WEAR AND THE STORYTELLING THAT IT ENTAILS, AS AN ICON OF ONE OF LIFE'S SPECIAL MOMENTS. 

2) HOW DID YOU FIND JUSTIN ALEXANDER OR DID THEY FIND YOU?

FOR US, JUSTIN ALEXANDER IS AN SKILLED PARTNER IDEAL FOR THEIR EXPERTISE IN DESIGN, PRODUCTION AND DISTRIBUTION. 

3) WHO IS THE VIKTOR & ROLF BRIDE THAT YOU WILL BE DESIGNING FOR? 

SHE WHO IS FASHION FORWARD AND SOPHISTICATED.

4) WHAT WILL BE THE OVER ALL VISION OF THE COLLECTION? 

WITH THIS RANGE, WE PRESENT OUR ARTISTIC INTERPRETATION OF A MODERN, GLAMOROUS APPROACH TO BRIDAL WEAR. THE COLLECTION RANGE WILL BE HIGHLIGHTING SCULPTURAL AND ICONIC ELEMENTS WHILST PLACING EMPHASIS ON STYLISTIC DESIGN DETAILS THAT VIKTOR&ROLF IS KNOWN FOR: VOLUMINOUS TULLE, GRAPHIC BOWS AND BOLD, HANDCRAFTED EMBROIDERIES.

5) DESIGNING FOR THE HAUTE COUTURE AND THEN THIS BRIDAL COLLECTION, WHAT ARE THE SIMILARITIES AND DIFFERENCES? 

AS FASHION ARTISTS, WE UTILIZE OUR HAUTE COUTURE AS A MEANS OF ARTISTIC EXPRESSION. FOR US, IT IS A LABORATORY WITH WHICH WE EXPERIMENT - ANYTHING IS POSSIBLE. FOR BRIDAL WEAR WE WERE INSPIRED BY THREE KEY BRAND PILLARS: UNEXPECTED ELEGANCE, CONCEPTUAL GLAMOUR AND PROVOCATIVE COUTURE. A WEDDING DRESS IS A DRESS FOR A ONCE IN A LIFETIME EXPERIENCE, A UNIQUE PIECE. AS SUCH, IT IS CLOSE TO THE SPIRIT OF COUTURE. 

6) HOW DO YOU TRANSLATE YOUR ARTISTIC VISION OF HAUTE COUTURE TO A COMMERCIAL BRIDE? ANY TRICKLE DOWN IDEAS? 

THERE IS AN EMPHASIS ON SCULPTURAL, BOLD SILHOUETTES. ALSO EMBROIDERY IS BOLD AND OUTSPOKEN, AND OUR ICONIC BOWS ARE VERY PRESENT, IN ALL KINDS OF NEW WAYS.

7) WHAT WILL BE THE FABRICS? HOW MANY LOOKS IN THIS COLLECTION?

THE FIRST COLLECTION INCLUDES GRAPHIC SEAMING, BOLD DETAILING AND CLASSIC ELEMENTS WITH A TWIST, USING STRUCTURAL AND ROMANTIC FABRICS, INCLUDING SILK, CREPE AND TULLE. THE COLLECTION WILL CONSIST OF 27 GOWNS.

8) WHERE WILL THEY BE PRODUCED?

ALL LOOKS ARE MADE BY SELECTED QUALITY TAIWANESE BRIDAL SPECIALISTS.

9) HOW WILL IT BE SOLD IN THE US? 

THE LAUNCH IS EXCLUSIVE TO TOP GLOBAL BRIDAL AND DEPARTMENT STORES IN THE FIRST YEAR.

10) WHAT ARE THE PRICE POINTS?

THE COLLECTION RANGES BETWEEN $4,000 - $12,000.