Underneath It All: The Best Lingerie for Your Big Day
RACHEL LEONARD SAT DOWN WITH RETAIL MAVERICK AND FASHION ICON BONNIE PRESSMAN (BARNEY’S, POLO RALPH LAUREN, THEORY) AND NOW OUIHOURS TO DISCUSS HOW TO BUILD THE PERFECT HONEYMOON LINGERIE WARDROBE AND HER UNIQUE APPROACH.
Q: DESCRIBE THE OUIHOURS WEBSITE, WHAT MAKES IT DIFFERENT FROM OTHER LINGERIE WEBSITES?
A: OUIHOURS IS THE FIRST SHOPPABLE ONLINE FASHION MAGAZINE DEVOTED ENTIRELY TO LINGERIE. HIGHLY CURATED FROM THE MOST EXQUISITE GLOBAL BRANDS. WE COVER FASHION, BEAUTY, AND TRAVEL. EXCLUSIVE INTERVIEWS WITH TODAYS MOST INTRIGUING WOMEN WITH IMAGES SHOT BY TOP PHOTOGRAPHERS.
Q: WHO IS THE OUIHOURS CUSTOMER?
A: THE OUIHOURS WOMAN IS INQUISITIVE, CONFIDENT AND SECURE. SHE LOOKS FOR THE NEW. BUT ALWAYS WITHIN THE BOUNDARIES OF WHAT IS RIGHT FOR HER AND HER STYLE. SHE LOVES A NIGHT OUT, EVEN A VERY LATE NIGHT OUT, BUT IS EQUALLY HAPPY STAYING AT HOME TO VEG OUT. SHE HAPPILY HANGS OUT WITH BOTH HER MEN AND WOMEN FRIENDS. SHE KNOWS HOW TO DRESS FOR BOTH. ALWAYS IN OUIHOURS.
Q: WHAT IS THE TREND IN LINGERIE?
A: INNER-WEAR FOR OUTERWEAR. IN FASHION, THERE IS A BIG INFLUENCE OF LINGERIE. PRINTS, LACE, EMBROIDERY, VINTAGE INSPIRED. LOUNGEWEAR HAS BECOME AN IMPORTANT COMPONENT FOR AT HOME OR OUT.
Q: WHAT IS THE MOST ESSENTIAL ITEM YOU RECOMMEND A BRIDE START WITH WHEN BUILDING HER HONEYMOON WARDROBE?
A: A BEAUTIFUL BABY DOLL WITH COORDINATING PANTIES ARE ESSENTIAL.
Q: DOES SHE HAVE TO WEAR ALL WHITE?
A: NOT AT ALL, ANY COLOR THAT ENHANCES HER GLOW.
Q: HOW DOES SHE DECIDE WHAT TO TAKEAWAY WITH HER, WHAT WILL SHE NEED?
A: DEPENDING ON WHERE SHE IS GOING FOR HER HONEYMOON, WARM CLIMATES, LIGHTWEIGHT FABRICS, SHORT WRAP ROBE, CAMISOLES AND PANTIES. COLD CLIMATE, GREAT LOUNGEWEAR.
Q: SUPPOSE THE BRIDE WANTS A WHOLE WARDROBE FOR HER HONEYMOON AND WANTS IT AS A GIFT FOR HERSELF FROM HER WEDDING PARTY OR FOR HER BACHELORETTE PARTY AND HAS HER OWN SPECIFIC TASTE, SIZE WHAT DO YOU RECOMMEND SHE DO?
A: THE BEST IS TO LOOK FOR PRODUCTS SIZED XS-XL, GIVING LESS MARGIN OF ERROR.
Q: HOW DOES THE REGISTRY WORK?
A: THE REGISTRY ALLOWS RECENTLY ENGAGED WOMEN TO CREATE THEIR OWN WISH LIST OF LINGERIE FOR THEIR WEDDING EVENTS. UPON SIGNING UP, THEY RECEIVE AN EMAIL NOTIFICATION TO START ADDING PRODUCTS INTO THEIR WISH LIST, THEY WILL HAVE THEIR PERSONALIZED LINK TO THEIR REGISTRY WHICH CAN BE SHARED WITH FRIENDS AND FAMILY. IN ADDITION, THEY’LL HAVE THE OPPORTUNITY TO GET STYLING RECOMMENDATIONS, DISCOUNTS AND MUCH MORE. UPON REFERRING FRIENDS TO THE REGISTRY, BOTH THE REFERRED FRIEND AND THE BRIDE WILL BE GETTING DISCOUNTS FOR SHOPPING THEIR OWN REGISTRIES AND OUIHOURS CATALOG. THE BEST OF ALL LINGERIE IN ONE SINGLE PLACE AND FREE TO JOIN.
Q: WHAT OTHER FUN GIFTS ARE AVAILABLE FOR THE BRIDE FROM OUIHOURS?
A: WE HAVE 'ADORE ME PLEASURE SET,’ 'ONE LOVE SENSUAL KIT,' 'HAPPILY EVER AFTER GIFT SET’ AND HIS AND HERS SLEEP MASKS.
Q: TELL US A BIT ABOUT THE SERVICE AND RETURNS - HOW DOES THAT WORK?
A: RETURNS ARE ALLOWED WITHIN 30 DAYS OF INITIAL PURCHASE, HANDLED EASILY WITH OUR RETURN SYSTEM. CUSTOMERS CAN LOG INTO THEIR ACCOUNTS AND REQUEST A RETURN OF THE ITEMS IN THEIR PREVIOUS ORDERS. THEY CAN ALTERNATELY FILL IN THE RETURN SLIP WHICH IS LOCATED INSIDE EVERY OUIHOURS PACKAGE.