10 Questions with Bridal Designer Phuong My

1) Where are you from and where are you based?
I was born in Hochiminh City, Vietnam and I went to study in the US since I was 13 years old. I returned back to Vietnam to start my fashion business and base my factory in Hochiminh City. 

2) Where did you study fashion?
I studied fashion at the Academy of Art University, San Francisco. 

3) Describe the point of view of the collection.
To challenge the perception of bridal-wear with a modern approach and a hint of color.

4) What is your inspiration this season?
The collection is titled “Espoir” (Hope) – for the bride who carries hope into a new life, new future, and new happiness. 

5) What type of things do you obsess about in your work?
I have always been inspired by the strength of women, exuding the essence of free spirit, confidence, and bravery.

6) What kind of fabrics do you work in?
Everything is exclusively handmade, even fabrics that are selectively sourced from traditional millers, from tulle, silk, and jacquard to cotton silk. 

7) What are the price points for the US market?
Retail between $2,000 to $9,000 US Dollars.

8) What type of women is your bridal customer?
The modern woman, who pays a great tribute to classicism but appreciates contemporary aesthetics.

9) How long does it take to make a dress once it’s ordered?
4-6 weeks for regular orders and 2-3 weeks for rush orders. 

10) What else do you do creatively besides design your collection?
I work as a stylist, producer and I also have my own event and advertising company in Vietnam.