The Bridal Council

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Claire Pettibone Unveils Her Newest Venture - For the Love of Love

Bridal designer Claire Pettibone, known for her ethereal and romantic wedding gowns, has launched her newest venture, For the Love of Love, This website showcases weddings and styling ideas from some of Claire’s favorite creatives and expands the lifestyle offerings of the Claire Pettibone brand. A curated destination for bridal accessories, gifts, home decor and wedding decor, the ecommerce site is overflowing with inspiration and beauty—because as Claire believes, “the world truly needs more love”. 

Claire has designed beautiful vow books, travel totes, lingerie, veils and hair accessories exclusively for the site. The hardcover vow book transforms your promises into a treasured heirloom. With blank pages for your vows, love notes, sketches, or poems, it enhances your wedding flat lay and ceremony photos, and serves as a cherished keepsake. The stylish Travel Bags are not only a honeymoon must-have, but a great way to carry your wedding day accessories. After the wedding, you’ll have a beautiful (and useful) carry-on for your future trips together.

For the Love of Love is a romantic one-stop shop for brides-to-be or anyone seeking the perfect wedding gift. Claire's dedication to romance, beauty, and love shines through in all her designs, and she’s also gathered some of her favorite gifts and decor items to share with you. Before designing wedding dresses, Claire was a lingerie designer, known for her vintage inspired romantic pieces with intricate lace detailing, destined to capture the heart. The lingerie collection is perfect for brides to be and lingerie lovers. 

When Claire Pettibone first started designing wedding dresses, she told her husband she loved bridal so much that she would do it for free. Through the highs and lows of growing a small business, she has always done it for the love, leading to the launch of the FOR THE LOVE OF LOVE print edition and website. Having blogged for years, Claire always thought she might write a book one day, but the idea of a print magazine felt like the perfect platform to share gorgeous fine-art wedding photography, real brides, and the creative talents she collaborates with. In a digital world that is powerful yet fleeting, Claire wanted to create something tangible—printed pages filled with beauty and inspiration. What began as a place of inspiration has now evolved into an online shop filled with wedding essentials and beautiful pieces to share the designer’s aesthetic with her clients for the wedding day and beyond. Claire sees this venture as a culmination of her dreams and loves: beautiful dresses, gorgeous accessories and objects for the home, fine art photography, the written word, and above all, a celebration of love.

visit website: https://fortheloveof.love/