10 Questions With Designer Sooyeon Rim of Besa Bridal
Michele Iacovelli
Designer Sooyeon Rim
1) What was your experience before you founded Besa Bridal? Before I founded Besa Bridal, I had the amazing opportunity of working nearly ten years for Amsale as a designer. I admired her approach for originality, her approach to innovation and her ethos.
2) What inspired you to start your own collection? My inspiration has been that I have seen so many changes in the ‘modern wedding’ recently; I have been so inspired! It really got my creative juices flowing ....how brides are confident, open minded, and unique. Besa Bridal incorporates all of this into a new concept for wedding attire.
3) What does Besa mean? Besa means ‘KISS.” But really....I truly envision that our Besa Brides believe Besa has individual meanings to them.
4) What is the overall concept behind Besa Bridal?
The concept of Besa is that the collection is designed for any wedding related celebration and can be worn whenever you want to celebrate those events again.
5) Describe the type of looks you design?
Our brides still want to keep their own look on their wedding day. My design aesthetic is unconventional and stylish. So, balancing timeless with trendy pieces – brides find versatility, thus becoming a winning formula.
6) Where are these designed and produced?
We are lucky to have our design team in New York and the garments produced in Seoul, Korea by talented artisans. We are fortunate to offer quick turn-around and changes due to our extremely close relationship with our factory…among other great things.
7) What are the fabrics and details you like to work in?
Variety in fabrication and mixing of contrasting elements- an added unexpected detail. That’s a signature of Besa Bridal. I love the idea of non-traditional bridal fabrics and that’s something I am exploring in future collections, plus we are adding eco-friendly fabric options as well, so stay tuned!
8) What is your design process?
My design process varies. Sometimes I start experimenting with details. Sometimes, fabrics lead me to the idea. Then, with rough sketches, I drape to develop my idea. Draping is critical in achieving a successful design. It is the most enjoyable part of the process as my vision starts to become a reality.
My design process continues in the fitting. I try to have a keen eye to get flattering proportions and silhouettes.
9) If these are non-traditional pieces, what type of venues are your brides marrying at?
It should be anyplace that has meaning for the soon-to-be newlyweds. From a favorite restaurant to a garden – or to a summer house - or to a rooftop - or farmhouse - or a faraway destination. The venue will feel right to the couple and options are endless. Besa Bride can be worn for any event, bridal shower or rehearsal dinner – I would also not rule out the bridesmaids.
10) What would you say will be your house specialty?
My hope is that Besa and Besa Brides will become known for pieces that are resonating with the right client and the right piece. Exceptionally chic, comfortable, and well made .... Each bride should be beyond happy, then I will be. – that is our signature.