The Veil Collection by Rita Vinieris has launched at RitaVinieris.com/veils, making these exquisitely handcrafted bridal accessories available for the first time ever online. Each of the 25 veil designs are inspired by their own feminine personality, featuring embroidered shimmer lace, 3D embellishments and luxurious tulle. Available mostly in cathedral length with traditional blushers (for grand entrances and “unveiling” moments), each Rita Vinieris veil is custom made and ranges in price from $450-$1300.

“Pulling inspiration from the world-at-large, my understated signature aesthetic is brought to life by combining couture level craftsmanship and low-key ornamentation for a feeling born of sublime luxury,” says designer Rita Vinieris, who recently celebrated 25 years in the bridal industry with her couture bridal gown collection RIVINI (which launched in 1995) and the 10-year anniversary of her second line, ALYNE.

“The collections evolve and stay current each season bringing a fresh perspective to our RV brides and the website itself needed to follow suit,” explains Rita on the visual updates to her website and homage to Rita Vinieris 1995. “The effortless, modern mood of the website is in keeping with my design philosophy, allowing our audience to navigate seamlessly between collections, seasons and celebrity styling, with the option to request an appointment online for a personalized experience, and now to shop for their veil”.