1. How old were you when you decided wedding dresses were your thing?
I started designing evening wear when I was around 17 years old. At the age of 20, I started with bridal.
2. Where are you based?
Our headquarters and studio are based in Israel and aside from that we have two flagships stores in Mexico and retailers all around the world.
3. Describe your aesthetic of your designs.
The fine and delicate combination of sexy yet elegant.
4. What is the inspiration for the F/W 2022 collection?
Italy, which is also where the ad campaign photos were taken. Italy is a place that I've visited so many times in the past and I am absolutely fascinated and inspired with everything about this beautiful country. The colors, the streets, the views, the smells. The name of the collection is Bella Donna which means pretty women in Italian, and this is how I want my brides to feel when wearing a dress from this unique collection. Beautiful, confident and feminine.
5. The images are so carefree and effortless is that the attitude of your brides?
Definitely. Usually, my brides are looking for the dress that will give them this effortless yet extraordinary look.
6. What type of fabrics and techniques do you like to work in?
I like to work with all the fabrics and there are so many, so I make sure to always create new and different combinations. It's very important for me to keep it elegant, soft and beautiful but also to use unusual elements. In this recent collection, for example, I used laser cut leather.
7. Who is your customer and what do they want to look like on their wedding day?
Everyone can be a Liz Martinez bride! Usually, our brides are sophisticated, strong women who cherish high-end fashion and craftsmanship.
8. What would you say is your signature look?
Sophisticated sheer elements and unique illusion mesh necklines.
9. Do you design anything else besides bridal gowns?
At the moment no, but I highly recommend staying tuned as great and surprising things are about to happen!
10. How do you see the future of your company evolving?
I see my brand keeping growing fast as we've been experiencing so far and becoming a leading international fashion house in the Haute couture fashion industry.