In light of the ever-changing coronavirus (COVID-19) situation, The Bridal Council & Council of Fashion Designers of America (CFDA) have been in touch with our designers, retailers, and media members. Based on their collective input, it has been decided that April Bridal market will be held “digitally”.
As everyone’s health & well-being is our main concern, this approach will allow for the designers’ collections to be seen by the retailers, media and other industry professionals, without needing to travel to NYC.
We ask the designers to present their collection via Zoom or Join Me technology, (allowing an audience of up to 500 to log on to their computers & see the collection at one time). The camera will become the audience and the designer or sales director can show the collection on a few models or from the rack. This is a suggestion and realize that some brands may opt for an alternate way to present their collection.
The Bridal Council will continue to upload the collection images on The Bridal Council website's, “Gown Gallery” to act as a central location for retailers and media to view the new collection. We will feature fronts and backs of dresses and sales contact information for each collection. It is up to each designer to provide their accounts with their line sheets, pricing and order forms.
We also want to make sure you are aware that The Knot’s Couture show is not moving forward in consideration of the well-being of our community.