INES DI SANTO, BRIDAL AND EVENING COUTURE DESIGNER, ANNOUNCES TODAY THE APPOINTMENT OF LORI WEIL AS THE NEW EXECUTIVE VP OF BRIDAL.  MS. WEIL WILL OVERSEE AND BE RESPONSIBLE FOR EXPANDING, TRAINING AND MANAGING THE INES DI SANTO CUSTOMER SERVICE AND BRIDAL SALES TEAMS. 

MS. WEIL JOINS INES DI SANTO AFTER HAVING BEEN IN THE BRIDAL RETAIL AND MANUFACTURING INDUSTRY SINCE 1985. SHE BEGAN AS THE SALES DIRECTOR FOR CHRISTIAN DIOR AND GIVENCHY BRIDAL LICENSES BEFORE JOINING MONIQUE LHUILLIER IN 2001 WHERE SHE SPENT 14 YEARS, FIRST AS SALES DIRECTOR, THEN AS VP OF BRIDAL SALES. 

“INES DI SANTO IS A DESIGNER AND BUSINESS WOMAN THAT I RESPECT AND ADMIRE,“ SAYS MS. WEIL. “I LOOK FORWARD TO HELPING SHAPE NEW BUSINESS OPPORTUNITIES FOR HER AMAZING COLLECTIONS.”

“I HAVE WORKED WITH LORI PREVIOUSLY AND KNOW WHAT SHE CAN ACCOMPLISH.  SHE HAS GUIDED AND HELPED MANY OF THE FINEST STORES IN THE INDUSTRY,” SAYS DAWN BROMANDER, PRESIDENT OF INES DI SANTO. “WE ARE THRILLED TO HAVE HER ON OUR U.S. TEAM AT THIS EXCITING TIME IN THE GROWTH OF THE BRAND.”