AS ORIGINALLY REPORTED BY MILES SOCHA for WWD

THE DUTCH BRAND VIKTOR & ROLF IS LAUNCHING A BRIDAL LINE IN PARTNERSHIP WITH THE DESIGN HOUSE JUSTIN ALEXANDER. 

THE DESIGN DUO ADMIT A LONG FASCINATION WITH BRIDAL GOWNS AND THE ENTIRE NARRATIVE SURROUNDING THEM. THEIR DEBUT BRIDAL COLLECTION WILL BE SHOWN DURING BRIDAL MARKET IN OCTOBER WITH A PREVIEW TO RETAILERS (BY APPOINTMENT ONLY) DURING HAUTE COUTURE WEEK IN PARIS, JULY 3-7. 

THE NEW LINE WILL BE CALLED VIKTOR & ROLF MARIAGE (USING THE FRENCH SPELLING) AND WILL FOCUS ON SCULPTURAL SHAPES, VOLUMINOUS TULLE, AND DEMONSTRATIVE BOWS.